25 Southern Towns Everyone’s Moving To (Before They Get Too Expensive)

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25. Greenville, South Carolina

Greenville has transformed into the Upstate’s most desirable destination, drawing visitors to its revitalized downtown and the famous Falls Park on the Reedy River.

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The city’s Main Street buzzes with energy, lined with local restaurants serving up fantastic BBQ and craft breweries. Falls Park’s iconic Liberty Bridge offers spectacular views of the waterfall that flows right through downtown — though it’s definitely been photographed countless times on social media.

Key highlights include:

• Downtown revival with walkable streets and local businesses
• Falls Park featuring waterfalls and scenic walking trails
• Growing food scene with acclaimed BBQ joints and farm-to-table restaurants
• Proximity to Blue Ridge Mountains for outdoor adventures

Moving trends show Americans continue flocking to the Greenville-Spartanburg area, ranking it among the top destinations nationwide. The city’s rapid growth means costs are rising, but visitors can still experience authentic Southern hospitality and incredible local cuisine.

24. Asheville, North Carolina

Asheville’s housing costs have skyrocketed, but visitors keep flocking to this Blue Ridge Mountains city for its craft brewery scene and outdoor adventures. Southern Living named Asheville among the best places to visit in 2025, highlighting the city’s resilience after Hurricane Helene. The mountain town offers hiking trails, local art galleries, and dozens of breweries within walking distance of downtown.

23. Athens, Georgia

Athens combines college town energy with southern charm in Georgia’s Classic City. The city ranks among top places to live with affordable housing and vibrant culture.

Why Athens Appeals:

• Home to University of Georgia’s buzzing campus life
• Incredible music scene where R.E.M. started their journey
• Downtown filled with local restaurants and vintage shops
• Housing costs remain budget-friendly compared to Atlanta

Living Details:

• Monthly rent averages $800-1,200 for young professionals
• Walking distance from campus to trendy Normaltown neighborhood
• Live music venues like the Georgia Theatre host amazing shows
• Food scene spans from classic southern comfort to international cuisine

The city attracts creative types and recent graduates who want small-town feels without sacrificing cultural opportunities. Students and locals mingle at farmers markets and football tailgates throughout the year.

Athens offers that perfect balance — you can catch incredible bands on Thursday nights and still find quiet coffee shops for remote work the next morning.

22. Oxford, Mississippi

Oxford balances youthful college energy with deep literary roots that create something truly special. The town centers around its charming downtown square, where locals and Ole Miss students gather throughout the day.

What makes Oxford stand out:

• Home to the University of Mississippi and its vibrant campus life
• Rich literary heritage with connections to famous Southern writers
• Recognized as one of the most charming towns in America by major publications
• Thriving restaurant scene that rivals much larger cities

The university keeps the town lively year-round, while the historic downtown offers excellent dining and shopping. Oxford has earned recognition on Southern Living’s list of the 50 best small Southern towns, ranking at number 22.

With just over 27,000 residents, this cultural hotspot offers the perfect mix of education, entertainment, and Southern hospitality. The town continues growing as more people discover what makes it special.

Best visited during football season when the entire town comes alive with Ole Miss game day energy.

21. Thomasville, Georgia

This charming Southern town captivates visitors with its stunning Victorian architecture and relaxed atmosphere. Remote workers are increasingly discovering what wealthy Georgians have long known about this rose city.

Why Thomasville Stands Out:

• Historic Architecture – Magnificent Victorian homes line tree-shaded streets
• Affordable Living – Budget-friendly paradise for retirees and remote workers
• Award-Winning Dining – Ranked fourth place for “Best Small Town Food Scene 2025” by USA Today
• Strategic Location – Just 30 miles from Tallahassee and 40 minutes from Florida beaches

The downtown’s brick-paved streets showcase economic resilience that’s rare among small Southern towns. While similar communities struggled with commercial decline, Thomasville thrived through careful preservation.

Visitors can explore impressive historic buildings, dining options, and charming shops while enjoying the town’s blend of small-town tranquility and Southern sophistication. The slow pace provides a perfect escape from urban life, whether for a weekend getaway or permanent relocation.

Perfect For: History enthusiasts, remote workers, retirees, food lovers

20. Aiken, South Carolina

Aiken transforms visitors with its equestrian elegance and Southern sophistication. Named “The Best Small Town in the South” by Southern Living magazine, this charming destination offers world-class golf courses and a relaxed pace of life.

Key Highlights:

• Historic district filled with antebellum architecture
• Renowned horse farms and equestrian facilities
• Cost of living 15% lower than national average
• Top-rated school district in the region

The town’s tree-lined streets showcase beautiful mansions and manicured properties. Visitors can explore the historic downtown area, attend polo matches, or tour the stunning horse farms that surround the city.

Best Time to Visit: Spring and fall offer perfect weather for outdoor activities and equestrian events.

Getting Around: Most attractions are walkable in the downtown area, though a car helps for exploring the surrounding horse country and nearby state parks.

Aiken proves that small towns in South Carolina can offer big-city amenities with authentic Southern charm and hospitality.

19. Beaufort, South Carolina

This coastal town captures hearts with its moss-draped historic homes and waterfront charm that film crews can’t resist. Beaufort has been named South Carolina’s best small town multiple times by Southern Living, and it’s easy to see why visitors keep falling for its Lowcountry magic.

The town sits beautifully along the water, offering spectacular views and that slower Southern pace travelers crave. Fresh seafood restaurants line the historic district, serving up incredible shrimp and grits alongside panoramic river views.

What makes Beaufort special:

• Historic antebellum architecture that’s been perfectly preserved
• Stunning waterfront location with easy access to nearby islands
• Authentic Southern hospitality that feels genuine, not performative
• Regular film productions that add excitement without overwhelming the town

Housing costs have been climbing as more people discover this gem, but the town maintains its authentic character. The friendly locals and genuine Southern hospitality make visitors feel welcome from day one.

Travelers can explore the historic district on foot, take carriage tours past centuries-old homes, or venture out to the surrounding Sea Islands. The town offers that perfect balance of history, natural beauty, and modern amenities that makes for an unforgettable Southern experience.

18. Wilmington, North Carolina

Wilmington combines historic charm with coastal living, earning the nickname “Wilmywood” for its thriving film industry. The historic downtown district features cobblestone streets and antebellum architecture just minutes from pristine beaches.

Three nearby beach communities made Southern Living’s best beach towns list for 2025:

• Wrightsville Beach – Popular surfing destination
• Topsail Beach – Family-friendly coastal retreat
• Oak Island – Quiet beachfront community

The city attracts young professionals who appreciate year-round beach access without sacrificing urban amenities. Wilmington was recently named one of Southern Living’s dreamiest coastal places thanks to expanding food scenes like the Cargo District.

Housing costs are rising as more people discover this top relocation choice on North Carolina’s coast. The city rivals Charleston and Savannah with its riverfront appeal while offering more affordable living options.

Film crews regularly transform downtown streets into movie sets, giving residents front-row seats to Hollywood productions. This unique blend of beach culture, historic preservation, and entertainment industry creates an atmosphere unlike typical coastal towns.

17. Fairhope, Alabama

This charming town looks like a movie set with its picture-perfect downtown and Mobile Bay bluffs. Remote workers are discovering what retirees have known for years — Fairhope’s cost of living beats the national average while delivering serious coastal charm.

The artsy enclave earned recognition as one of Southern Living’s top 50 beach towns for 2025, and it’s easy to see why. Visitors can catch spectacular sunsets over the bay, explore the pedestrian-friendly downtown district, and experience what WorldAtlas calls the friendliest small town in the Southern United States.

What Makes It Special:

• Waterfront location with dramatic bluffs
• Vibrant arts scene and cultural attractions
• Southern hospitality at its finest
• Well-maintained parks and local amenities

The town attracts visitors from The Grand Hotel at nearby Point Clear, with many deciding to relocate permanently. Community connections remain strong despite the town’s growth, making it perfect for those seeking authentic small-town living by the water.

16. Dahlonega, Georgia

This charming North Georgia mountain town sits just an hour from Atlanta’s chaos, offering wine tastings and gold rush history. Southern Living named it Georgia’s best small town in 2023, and the secret’s definitely out — real estate prices prove it.

What Makes It Special:

• Historic gold rush town (America’s first!)
• Mountain wineries and tasting rooms
• Walkable downtown square
• Easy Atlanta day trip distance

The town transforms into what locals call the ultimate Hallmark destination during holidays. Visitors pan for gold, sip local wines, and explore the Blue Ridge foothills.

While housing costs have climbed as word spreads, it remains more affordable than nearby Blue Ridge. The population of 6,745 enjoys year-round tourism but maintains small-town charm.

Best For: Weekend getaways, wine lovers, history buffs seeking mountain views without the full Appalachian commitment.

15. Bentonville, Arkansas

Bentonville has transformed from Walmart’s corporate headquarters into Arkansas’s most dynamic cultural destination. The Crystal Bridges Museum of American Art anchors an impressive arts scene, while world-class mountain biking trails wind through the Ozark landscape.

What Makes It Special:

• Arts & Culture: Crystal Bridges and the Momentary offer world-class exhibitions
• Outdoor Recreation: Extensive mountain biking trail system draws enthusiasts nationwide
• Economic Growth: Southern Living named it among the “South’s Best Cities on the Rise” for 2024
• Food Scene: Growing culinary landscape attracts foodies and chefs

The city attracts young professionals and families who appreciate both urban amenities and outdoor adventures. While it’s Arkansas’s priciest market, costs remain reasonable compared to coastal cities — making it an attractive option for remote workers and relocating professionals.

Visitors often come for the art and mountain biking but discover the growing food scene and vibrant small business community that keep them coming back.

14. Abingdon, Virginia

Tucked into Southwest Virginia’s mountains, Abingdon offers visitors a charming blend of history, culture, and natural beauty. The town centers around the famous Barter Theatre, where visitors can catch professional productions in an intimate setting that’s been entertaining audiences for decades.

This small town has earned recognition as one of the friendliest places in the Southern United States, where travelers experience genuine hospitality in theaters and local gathering spots. The Blue Ridge Mountains provide a stunning backdrop for hiking and outdoor activities.

With a population of 8,332, Abingdon maintains its authentic small-town character while offering cultural attractions that rival larger cities. The town’s location along Route 81 makes it accessible, yet it retains an affordable charm that’s becoming rare in mountain destinations.

What Makes Abingdon Special:

• Professional theater scene at Barter Theatre
• Mountain hiking and outdoor recreation
• Historic downtown district
• Authentic Appalachian culture
• Recognized as ideal for retirees seeking quiet, healthy lifestyles

The combination of arts, history, and mountain scenery creates an appealing destination for travelers seeking culture without city crowds.

13. Bluffton, South Carolina

Bluffton sits along the May River as Hilton Head’s charming neighbor that’s quickly gaining attention. The historic Old Town features Spanish moss-draped streets with locally owned shops and restaurants.

What Makes Bluffton Special:

• Authentic Lowcountry charm without the crowds
• Fresh seafood at the Bluffton Oyster Company
• Oak trees creating natural canopies throughout downtown
• Growing arts scene attracting new residents

The town has transformed from a quiet fishing village into one of South Carolina’s most sought-after destinations. Publications like Southern Living and Forbes regularly feature Bluffton for its appeal.

New developments are changing the landscape rapidly. The community still maintains its small-town feel where neighbors know each other, but population growth is bringing changes.

Visitors can explore the May River by boat or stroll through downtown’s antique shops. The town offers Southern comfort food alongside modern dining options, creating a perfect blend of old and new charm.

12. Staunton, Virginia

This charming Shenandoah Valley town sits perfectly between mountains and offers something special — the renowned American Shakespeare Center right in its walkable downtown core.

Key Highlights:

• Theater Scene: Home to the world’s only recreation of Shakespeare’s original Blackfriars Playhouse
• Downtown Charm: Walkable historic district with preserved Victorian architecture
• Location: Two hours from Washington DC, nestled in Virginia’s scenic Shenandoah Valley
• Affordability: Traditionally budget-friendly with comfortable living costs around $1,800

The town’s compact size makes it easy to explore on foot. Visitors can catch a world-class Shakespeare performance, then stroll tree-lined streets filled with local shops and restaurants.

What’s Changing: Rising popularity has started affecting housing costs and tourism levels. The secret’s getting out about this Blue Ridge mountain gem that balances small-town charm with cultural sophistication.

Best for: Theater lovers, history buffs, and anyone seeking small-town Virginia charm without completely disconnecting from major cities.

11. Boone, North Carolina

Nestled in the Blue Ridge Mountains, Boone offers college town energy with spectacular Appalachian scenery. Home to Appalachian State University, this mountain town maintains affordable living costs compared to pricier North Carolina destinations like Asheville.

10. Helen, Georgia

This Bavarian-themed town transforms the North Georgia mountains into an Alpine wonderland. Helen’s authentic German architecture and Oktoberfest celebrations create a unique European experience along the Chattahoochee River.

What Makes Helen Special:

• Population under 600 residents
• Year-round German festivals and events
• Tubing and river activities on the Chattahoochee
• Traditional schnitzel and German beer gardens
• Authentic cross-gabled cottages throughout downtown

The town attracts visitors with its commitment to Bavarian culture — complete with lederhosen-wearing staff and German music echoing through cobblestone streets. While touristy, Helen maintains genuine charm that earned recognition from Southern Living as one of the most charming small towns.

Helen proves that themed destinations can work when executed with dedication and authentic details that transport visitors to another world.

9. Madison, Georgia

Madison sits perfectly between Atlanta and Athens, drawing newcomers with its stunning antebellum architecture and historic charm that Southern Living recognizes. The town’s preserved downtown square and red brick buildings create an authentic Southern experience that’s becoming increasingly popular with Atlanta commuters.

What Makes Madison Special:

• Historic antebellum homes and architecture
• Charming downtown square with local shops
• Georgia Safari Conservation Park for family activities
• Growing dining scene with French patisseries and local cafes

The town’s proximity to Atlanta (about 60 miles east) makes it attractive for professionals seeking small-town living with big-city access. Madison’s population of just over 5,000 residents enjoys a surprisingly rich cultural scene, including fine dining establishments and boutique accommodations within walking distance of the historic center.

As more people discover Madison’s appeal, the real estate market reflects growing demand from those wanting to escape urban life without sacrificing convenience.

8. Covington, Georgia

Covington has earned its nickname as the “Hollywood of the South” through countless film productions. The charming downtown area attracts visitors with its historic architecture and movie magic.

Popular Filming Locations:

• Town square (featured in multiple Netflix series)
• Historic Victorian homes
• Tree-lined residential streets
• Local shops and restaurants

The city offers endless activities for visitors, from trolley tours showcasing famous filming spots to exploring local boutiques. The downtown area buzzes with energy as production crews regularly transform ordinary streets into television sets.

Remote workers have discovered Covington’s appeal beyond its entertainment industry connections. The high quality of life combines small-town charm with modern amenities, creating an ideal environment for digital professionals.

What Makes Covington Special:

• Active film industry presence
• Walkable historic downtown
• Strong community atmosphere
• Growing remote work population
• Regular celebrity sightings during filming

Visitors can experience the excitement of stumbling upon active film sets while enjoying genuine Southern hospitality. The town’s unique blend of Hollywood glamour and authentic Georgian culture creates an atmosphere unlike anywhere else in the region.

7. Sevierville, Tennessee

Sevierville sits perfectly between Gatlinburg and Pigeon Forge, offering mountain access without the premium price tag. Dolly Parton’s hometown delivers the same Smoky Mountain magic with more reasonable accommodation rates.

Key Benefits:

• Lower costs than neighboring tourist towns
• Direct access to Great Smoky Mountains National Park
• Rich Appalachian culture and history
• Gateway location to multiple attractions

The tourist crowds can be overwhelming during peak seasons, but savvy travelers find plenty of activities year-round. From mountain trails to downtown entertainment, Sevierville offers authentic Tennessee experiences without breaking the budget.

6. Franklin, Tennessee

Franklin sits just south of Nashville, drawing newcomers with its booming job market and historic charm. This fastest-growing relocation destination offers small-town vibes with big-city convenience.

What Makes Franklin Special:

• Close proximity to Nashville’s opportunities
• Well-preserved historic downtown district
• Major corporate headquarters like Nissan North America
• Recognition as one of Southern Living’s best cities

The city attracts professionals and families seeking safe neighborhoods without Nashville’s urban intensity. Tree-lined streets showcase a mix of historic homes and newer developments.

Franklin’s appeal extends beyond Tennessee borders. Many relocate from higher-cost areas, particularly California, drawn by lower taxes and housing costs. The influx has transformed the community while maintaining its Southern character.

Visitors can explore the downtown square, Civil War sites, and local restaurants. The area provides easy access to Nashville’s entertainment and job market while offering suburban amenities and highly-rated schools.

5. Decatur, Georgia

Decatur has transformed from Atlanta’s quiet suburb into a top destination for relocating Americans. The city ranks fifth nationally for people seeking smaller urban areas with character.

Why People Love It:

• Walkable downtown square with local restaurants and shops
• Historic neighborhoods from the late 1800s
• Strong school system attracting families
• Easy access to Atlanta without city living costs

Young professionals appreciate Decatur’s blend of suburban comfort and urban amenities. The walkable neighborhoods make it easy to grab coffee or dinner without driving. While housing prices have increased significantly, residents find the premium worthwhile for the lifestyle and community feel.

Key Considerations:

• Higher cost of living than surrounding areas
• Limited parking in popular downtown areas
• Location matters — City of Decatur differs from broader Decatur area

The city attracts people wanting Atlanta’s job market with a more manageable pace of life.

4. Chattanooga, Tennessee

Chattanooga transformed into a tech hub with lightning-fast gigabit internet that earned it the nickname “Gig City.” The charming small towns near Chattanooga offer weekend escapes from city life.

What Makes It Special:

• Tech Infrastructure: Gigabit internet throughout the city
• Outdoor Access: Easy reach to hiking, climbing, and river activities
• Affordability: More budget-friendly than Nashville’s inflated prices
• Location: Part of a metro area with over 560,000 residents spanning 2,000+ square miles

The city ranks as the 24th best place to live in the South, attracting young professionals who want urban amenities without breaking the bank. Many residents appreciate having great access to transportation and thriving industries while staying connected to nature.

For those seeking quieter alternatives, the best suburbs around Chattanooga provide small-town charm with big-city convenience nearby.

3. Travelers Rest, South Carolina

Travelers Rest sits perfectly positioned at the base of the Blue Ridge Mountains, just north of Greenville. This charming town of about 7,000 residents has earned impressive recognition recently.

Southern Living ranked it #7 among “15 Small Towns in South Carolina We’d Move to in a Heartbeat.” Even more impressive, USA Today placed Travelers Rest at #4 on their “10 Best Southern Small Towns” list.

What Makes It Special:

• Direct access to the 22-mile Swamp Rabbit Trail connecting to Greenville
• Popular restaurants like Topsoil, Monkey Wrench Smokehouse, and Tandem Crêperie & Coffeehouse
• Lodging options including Swamp Rabbit Inn TR and Hotel Domestique with mountain views

The town offers incredible outdoor activities with hiking and mountain biking trails right at your doorstep. Its location provides easy access to both mountain adventures and Greenville’s urban amenities.

WorldAtlas recently highlighted Travelers Rest as one of South Carolina’s most underappreciated destinations, making it perfect for travelers seeking authentic mountain town experiences without the crowds.

2. Spartanburg, South Carolina

Spartanburg stands as one of the prettiest towns in the South, transforming from industrial roots into an affordable cultural hub that’s catching serious attention.

Key Highlights:

• Fourth-best place to live in South Carolina with house prices nearly $150,000 below national median
• Fourth-friendliest town in the South according to Southern Living magazine
• Nearly 20 percent less expensive than national average

Downtown investment has sparked rapid development throughout this former railroad town. Historic architecture blends with modern amenities as young professionals discover what locals have known — Spartanburg offers incredible value without sacrificing charm.

The “Hub City” nickname fits perfectly. Located 30 miles east of Greenville, it provides easy access to bigger city amenities while maintaining small-town character that visitors find captivating.

Smart travelers recognize opportunity when they see it. Spartanburg’s current affordability window won’t last forever as gentrification accelerates.

1. Durham, North Carolina

Durham has evolved from its tobacco industry roots into a thriving tech hub that attracts thousands of newcomers annually. The city blends historic Southern charm with modern innovation, creating a unique atmosphere that draws young professionals and families alike.

What Makes Durham Special:

• World-class universities including Duke University
• Booming job market in technology and healthcare
• Incredible food scene with award-winning restaurants
• Rich cultural offerings and entertainment venues

The cost of living remains 11% lower than the national average, though housing prices continue climbing as more people discover what locals have known for years. Durham’s population of over 301,000 creates the perfect balance — big enough for opportunities but small enough to maintain community feel.

Quick Durham Facts:

The transformation hasn’t gone unnoticed — Durham consistently ranks as one of the best places to live in the United States. Despite rising costs, people keep moving here for the incredible combination of career opportunities, cultural richness, and that unmistakable Durham energy.